By virtue of the power of internet marketing, I think it’s fair to say that more and more people are learning the name ClickFunnels.
That said, it is also at times a little obvious from reading posts and comments that not everyone is quite so clear on the answer to a closely associated follow up question: Ummm… So just exactly what is ClickFunnels used for?!
Awareness is nice and all but clarity is far better 🙂
So in this article we will cover what ClickFunnels is, how you can use it and why you should even care in the first place!
We hope this article will provide you with clarity on ClickFunnels once and for all!
Alright let’s jump right in!
What Is ClickFunnels?
ClickFunnels is a web based funnel builder software that provides you with a beginner friendly yet highly powerful easy to use all-in-one web based solution to meet virtually all of your online marketing needs.
Founded and led by Russell Brunson, ClickFunnels helps you build customized landing pages and online funnels to help you grow your following and make more money online.
A funnel – in case you are wondering – is simply a series of web pages organized into a specific order to ensure that a visitor can only follow a pre-determined path from arrival to checkout.
This is very different to a traditional website where visitors for example have total freedom as to how they navigate your site such as by going between menu items, clicking on your logo to go back to your homepage etc.
For this very reason funnels are proven to generate much higher conversion rates thanks to their distraction free nature and additional sales opportunities through things like order bumps, OTOs and 1-click upsells.
Don’t worry if you don’t yet know what those terms mean, by virtue of spending a little time in the world of sales funnels you soon will 🙂
ClickFunnels is designed to specifically do one thing – help you make professional looking pages that help you get your message out to the world and in turn, make more money.
Why Use ClickFunnels?
ClickFunnels is going to prove extremely useful to anyone who wants to:
- Generate a lead online or
- Sell something online!
Given that the above points effectively incapsulate ANYONE trying to do business online in basically any manner, you can start to see why ClickFunnels has become such an important platform in the internet marketing industry!
In fact ClickFunnels is now the trusted go-to marketing platform for over 100,000 paying monthly members and over 200,000 fans in its Facebook community.
So it’s fair to say that ClickFunnels is continuing to grow at an astonishing pace.
What Benefits Can I Gain From Using ClickFunnels?
There are many ways you can gain benefit from using ClickFunnels and this will depend largely on what business and/or industry you are in.
For example there are people:
- Using ClickFunnels for ecommerce
- Using ClickFunnels for dropshipping
- Using ClickFunnels for affiliate marketing
- Using ClickFunnels for real estate
- Using ClickFunnels with Clickbank
- Using ClickFunnels for network marketing
- Using ClickFunnels for their website
- Using ClickFunnels for their webinar
- Using ClickFunnels for leads
- Using ClickFunnels for clients (agency model)
- And more!
So provided you remember that a funnel is better at converting than a website, and a funnel can be used to generate a lead or (and) make a sale or host a live event, then all you have to do is apply the same proven frameworks to your business!
Note: If you are looking to find some amazing funnel examples for how to generate leads then CLICK HERE!
How Much Does ClickFunnels Cost?
As with most software the exact cost will depend on which ClickFunnels plan you decide to go for.
That said, ClickFunnels is one of the few providers that keeps the pricing plan decision extremely simple.
You only have a choice of 2 different plans:
- ClickFunnels Platinum (also referred to as ClickFunnels unlimited)
Now before you make a decision, the first thing you should absolutely do is a sign up to a FREE 14 day trial of ClickFunnels. This way you’ll have a far greater appreciation of all of the the features available to you and which plan makes most sense to your business.
For example, the standard ClickFunnels plan gives you up to 20 funnels, 100 pages, 20,000 visitors and 3 custom domains and it costs $97 a month.
The ClickFunnels Platinum plan on the other hand costs $297 per month and comes with some cool features such as unrestricted access to ClickFunnels FunnelFlix and Follow Up Funnels.
For more detail on the new ClickFunnels pricing plans as announced at their 5 year birthday event, click here.
Can I Customize Pages And Adjust My Funnel?
ClickFunnels features a very user-friendly drag-and-drop page editor.
In a nutshell, the ClickFunnels page editor allows you to effortlessly add a bunch of ‘elements’ to your funnel pages.
Elements include things like images, videos, headlines, text boxes etc and they can be dragged into your desired position on the page.
This means that with just a few clicks you can quickly create customized pages that allow you to instantly start collecting leads and making sales.
You can of course also change things like positioning for desktop vs mobile, page column and row layout, colors, margins and padding etc.
This is one of the things that I LOVE about ClickFunnels – it gives you complete control over what you want on the page and you can do everything without needing to know any html code whatsoever.
Perfect for non-technical people like me 🙂
As far as adjusting your funnel is concerned, you can absolutely do that as well as moving funnel steps up or down is again just a drag-and-drop exercise.
This used to be such a BIG DEAL in the past and would have required developers to re-do multiple lines of code to ensure everything flows correctly.
Now thanks to the power of ClickFunnels you can drag to adjust the ordering of your funnel steps and everything will update dynamically.
How awesome is that?
You can of course also edit, add or remove a funnel step at any time too.
For example you can easily add:
- A ClickFunnels membership area for delivery of digital assets
- A new order form
- A new 1-click upsell
- An affiliate center through the ClickFunnels Backpack feature (part of the $297 per month plan) to increase your revenue by empowering affiliates to promote you offer
Finally on the topic of customization, its worth pointing out for those that are a little more technically savvy you can of course also make direct edits to your page CSS to make it look exactly the way you wish.
How Can I Capture Leads In ClickFunnels?
Capturing leads in ClickFunnels is made easy thanks to opt-in forms and fields that can be added directly into your funnel.
Once a lead has been captured you then have 2 primary options available to you:
- Trigger an email through the ‘Automation’ tab of your funnel
- Set up a short email sequence from directly within ClickFunnels when a lead opts-in or makes a purchase
- You can use the ClickFunnels email editor and leverage a number of templates
- Trigger a full blown Follow Up Funnel (previously ClickFunnels Actionetics MD / part of the ClickFunnels Platinum pricing plan)
- Leverage the power of Follow Up Funnels that are built around the individual visitor that went through your funnel taking into account their social interactions, purchase decisions, location etc
- Highly customizable sequences can be built
- Only available on the higher tier ClickFunnels pricing plan
How Can I Add My Digital Product In ClickFunnels?
You can add products to the ‘Product’ tab within the ClickFunnels funnel menu.
These can be physical or digital in nature so this applies whether you are using ClickFunnels to deliver a digital PDF, course, software sale or subscription etc.
What Is Split Testing?
Split Testing or A/B Testing is a capability made available to all ClickFunnels users regardless of ClickFunnels pricing plan.
You can essentially build two versions of each page of your funnel and then drive a percentage of traffic to each to see which one converts best.
This is huge for optimization of things like your headlines, copy, price points or images and can help you to turn a dud offer into a winner.
How To Launch Your Funnel In ClickFunnels
Included on the left hand side of your funnel menu is a ‘Launch Checklist’ overview to help you make sure you have dotted all the I’s and crossed all the T’s before launch.
Many people have made the killer mistake for example of spending weeks building and testing their funnels only to forget to turn off test mode at the time of launch and then sent paid traffic to a funnel that can’t take payments – d’oh!
I’d highly recommend taking the Funnel Builder Secrets course where launching a funnel and the detailed checklist – as used by Russell Brunson and team themselves before they launch any funnel offer – is made available to you!
How Can I Monitor My Funnel Statistics And Conversion Rates?
ClickFunnels of course also provides you with detailed reporting and metrics on the performance of your funnel.
They give you things such as opt-in rates, how many people took your order bump, how many purchased an OTO (one time offer) etc.
This data is KEY to refining and optimizing your funnel for maximum efficiency.
You can of course also:
- See the size of your customer list
- Chart your funnel performance over time
- And much more!
If you are using the ClickFunnels Backpack feature for affiliate purposes, you can also get detailed reporting on affiliate performance as well.
What Is ClickFunnels Used For – Conclusion
So to conclude – ClickFunnels is used for many things given just how powerful the software is, but at its core it is used to help businesses generate more leads and more sales.
ClickFunnels is designed to help you get your message out to the world and convert more sales.
As a result ClickFunnels can really help you generate more business and put more money in your pocket as a result.
So here’s what I would recommend:
- Get yourself a 14 day risk free trial and see the power for yourself
- Take the One Funnel Away Challenge to get the best value for money funnel training on the market
- If you are ready to commit take advantage of the Funnel Builder Secrets package which is hands-down the best value for a ClickFunnels unlimited plan AND you get the Funnel Builder Secrets program (among a variety of other awesome things) that will truly set you up for funnel success
I hope you found the above information helpful and wish you the very best of success in launching your first or next funnel!