Searching for a detailed review of ClickFunnels Vs Leadpages?
You’re in the right place!
The question of ClickFunnels Vs Leadpages is one that many people often ask themselves when comparing landing page software and funnel building platforms.
Fortunately for you, despite there being some nuances between each of the tools, there are actually some large differences too that lead to an overarching recommendation that we can make as to what we think is the better of the two platforms – so keep reading below to find out!
ClickFunnels Vs Leadpages – Where To Begin
First of all lets get real for a second.
If you are considering ClickFunnels Vs Leadpages at all then the chances are you are currently in the market for some sort of software and you are looking to grow your digital marketing efforts online. Am I right?
This makes the decision to go with ClickFunnels or Leadpages actually a very important one as let’s face it – this is your business (and livelihood) we are talking about.
At the end of the day, when you cut out the noise, ClickFunnels and Leadpages are just tools within your overall marketing arsenal BUT… and it’s a big but (there’s a sentence you have to read twice 😉 )… given that leads and sales are the lifeblood of your business, it is certainly worth taking a moment to compare the two options in detail so you can come to an informed decision.
That is an informed decision that is right for both your business and your circumstances.
Both are versatile credible platforms that have a proven place in the marketplace. There are however some BIG differences between the two software tools that you should know about.
So without further delay lets dive right into this deep-dive comparison of ClickFunnels Vs Leadpages!
ClickFunnels – The ‘Newer’ Kid On The Block
Let’s start with ClickFunnels.
Chances are you’ve heard of them as Russell Brunson, the founder of ClickFunnels, is the absolute master of marketing and getting widespread attention to his platform.
Most of you can probably tell me who Russell Brunson is.. but how many can identify the founder of Leadpages? It’s Clay Collins in case you were wondering… but I’m sure you get the point.
This is in fact actually one of the areas I truly love about ClickFunnels.
It’s been created from the ground up by digital marketers for digital marketers. This isn’t theory we are talking about, this is a platform that someone created to solve their own funnel related problems and now its made available to everyone to use. Its been born out of necessity and that makes it useful.
Putting a funnel together used to be an extremely labor and cost intensive process. I’m talking months of work ‘stitching’ different tools together (that were not designed to play nice together), using teams of developers to ‘hope’ that when launched the funnel would not only function without issue… but actually work and be profitable! That’s a lot of hoping for the best!
Thanks to ClickFunnels that is now essentially a thing of the past.
ClickFunnels empowers you as the entrepreneur to be totally in control of your landing pages and funnels WITHOUT needing to know a single line of code.
This is HUGE!
In fact when you stop to think about everything ClickFunnels can do – this software is actually mind-blowing.
So let’s talk about that for a second.
ClickFunnels Features – What Can ClickFunnels Do?
In short – a lot.
ClickFunnels is packed full with features and prides itself on being a true one-stop-shop for all of your internet marketing needs.
From landing pages for lead magnets to sales pages and one click upsells, ClickFunnels can handle all of your landing page and funnel needs.
Now instead of it taking weeks or months to build your funnel, the whole process can be done by you (without the need for extensive technical support) in as little as under 1 hour.
No more manual integrations, no more broken funnel steps. With ClickFunnels you can take full advantage of their user-friendly drag-and-drop page editor and wider third party available API integrations.
For example adding an image or a video to your funnel is as simple as dragging an image element into your funnel page and placing it where you want it on the page.
Don’t like the order of your funnel steps?
Simply move one step above another and voila – the whole funnel ordering is dynamically changed without breaking any links.
ClickFunnels really does have too many features to mention in a short article but here’s a selection of the core features and benefits of ClickFunnels for your consideration:
- Easy-to-use drag-and-drop editor
- A variety of available ClickFunnels API integrations to add external third party services for things like payments (e.g. Stripe), email auto-responders (e.g. GetResponse etc). See the integration section below for a more comprehensive list.
- eCommerce checkout capabilities
- One click upsells
- Mobile responsive layouts
- Library of professionally designed pre-made templates
- ‘Share Funnels’ to enable quick sharing of complete funnels via a share URL
- All funnel pages hosted securely by ClickFunnels for you at no additional cost
- Ability to purchase new pre-made templates for specific niches through an established marketplace
- A/B Split Testing
- Full analytics and conversion tracking capabilities
- Webinar funnels
- Membership areas
- SMS integration capabilities
- Email template builder
- Meta descriptions for SEO purposes
- Use of custom domain names
- SSL certificates
- Delivery of digital assets
- Greater automation capabilities through Actionetics (premium Etison plan feature see below)
- Complete affiliate program capabilities through Backpack (premium Etison plan feature see below)
The list goes on and on!
Are you starting to see how powerful ClickFunnels is?
While you get virtually everything out of the gate, the complete set of features does however depend on which plan you sign up to, so lets talk about the difference in those now.
ClickFunnels Pricing – How Much Does ClickFunnels Cost?
Ok so there’s a couple of things you need to know about when it comes to ClickFunnels pricing.
First of all is that ClickFunnels pricing is based off of two different primary plans for you to choose from (and there’s also a less known third that we will talk about in a second):
- ClickFunnels (Standard) – $97 per month
- Etison (Full) Suite – $297 per month (includes Actionetics and Backpack premium features)
Now before you fall off your chair and start saying how much a month?! Think about it calmly and rationally for a second.
ClickFunnels is designed to help you make… that’s right, MORE MONEY. Unless your entire business goal is to make $100 a month then ClickFunnels should be seen as a tool that can help you to grow your income dramatically and so it is additive in its very nature.
A tool of any kind is also an INVESTMENT in your business. Don’t be one of those people who wants to put in nothing and get out unlimited returns on the output side. It’s just not realistic.
Finally when you consider the cost of having to buy multiple different subscriptions for multiple different marketing products and platforms just to have a fully functioning funnel, then in reality ClickFunnels is actually SAVING you an absolute bundle each month!
Think about the cost of having a separate auto-responder, separate affiliate software, separate membership software, paying a development team every time you need the slightest change?
ClickFunnels is taking the metaphorical handcuffs off you for a little over $1000 a year.
Arguably that is a great deal.
In fact, just take a look at the infographic below:
While ClickFunnels pricing and features is of course subject to change at any time, hopefully the graphic helps to solidify in your mind why in reality ClickFunnels is actually CHEAP for all of the power its giving you. It has almost everything you can think of!
What’s more, don’t forget, ClickFunnels also gives you a 14 day risk free trial so you can go and check out all of these features for FREE before you commit a dollar.
If you go for the ClickFunnels Etison Suite then you also get the extremely powerful added features of ClickFunnels Actionetics and ClickFunnels Backpack. See below for more details on what each of these awesome add-ons can do.
Oh and about that third ClickFunnels option – you thought we had forgotten hadn’t you – its actually just $19 a month BUT it is very limited and enables you to only 3 funnels only and that’s about it.
ClickFunnels Integrations – What Can ClickFunnels Integrate With?
This is an area that is changing all of the time as new integrations continue to get added but at the time of writing there are close to 40 in total across 6 different integration categories:
- Constant Contact API
- ConvertKit API
- GVO Pure Leverage
- HTML Form
- Infusionsoft API
- Infusionsoft API V2
- Mad Mimi API
- Market Hero
- Facebook Pages And Messaging
- Twilio SMS
- GoToWebinar Form
You can also use Zapier with your funnels to drive automation for non-supported integrations e.g. adding contacts to a Google Sheet, sending items to a Trello Board or a Slack Channel.
Zapier opens up a whole world of new custom workflow opportunities.
ClickFunnels Actionetics MD – What Is ClickFunnels Actionetics?
Actionetics MD is an extension pack to ClickFunnels that you receive as part of the $297 a month Etison Suite plan.
It is designed to replace your need for any third party auto-responder and more specifically it opens up a world of possible automation through a very cool feature called ‘Action Funnels’.
Action Funnels enable you to tailor your marketing messaging to your audience based on the specific actions they have taken. This is insanely powerful as unlike some auto-responders, you are not hitting every member of your audience with a one-size-fits-all communication approach. Instead you can get very granular and specific.
For example, how beneficial to your business would it be to be able to segment your contacts based on their specific interaction with your brand, how valuable they are perceived to be based on other actions taken and then hit them with a tailored communication say through an SMS message driving them back to your product or service?
That’s the kind of power you start to unlock with ClickFunnels Actionetics.
Granted this part of ClickFunnels may have a way to go to get people comfortable with completely moving away from all email marketing platforms but this is pretty cutting-edge stuff and is only going to keep getting better.
Personally, I see this as a sure-fire way to beat your competition by being able to do things they simply cannot (or have not even thought to do).
ClickFunnels Backpack – What Is ClickFunnels Backpack?
Backpack is the other extension pack to ClickFunnels that you receive as part of the $297 a month Etison Suite plan and it is designed to give you a fully-fledged out of the box affiliate program management capability.
Unlike Actionetics, Backpack is very much a tried and tested part of the software and is used by a number of marketing gurus the world over to run their affiliate programs.
With just a few clicks you can have your very own affiliate program with associated automated tracking – nice and simple, yet capable of being extremely sophisticated.
For example did you know that Backpack can allow you to:
- Have multi-tier commissions?
- Pay your affiliates at a fixed rate CPA or as a % of sale?
- Have an unlimited affiliates?
- Have an unlimited number of offers?
- Track everything instantly without touching any code whatsoever?
Again if you are not there yet in your marketing and want to opt for the $97 per month plan without Backpack (or Actionetics) that’s fine, but for those of you with an establish product or service – what could a full affiliate system backend do for your business?
What Is The Best Way To Get Started With ClickFunnels?
If you are still on the fence about ClickFunnels and want to get started with a free, no risk trial then I’d suggest you go ahead and do exactly that so you can see how awesome ClickFunnels is for yourself.
However fortune favors the brave – so if you have heard enough and know that ClickFunnels can help you to take your marketing to the next level then I STRONGLY recommend you purchase Funnel Builder Secrets here.
This is by far the best deal you can get on ClickFunnels as you basically get the entire Etison Suite for 12 months, comprehensive and frankly outstanding funnel training and more for less than 6 months of normal Etison Suite level membership cost.
It requires more upfront investment but it certainly comes with significant savings should you choose to go this route rather than going month to month.
Leadpages – The Leads Platform
Now lets switch gears and take a look at Leadpages.
Straight out of the gate, I want to make sure something is clear. While the purpose of this review is to compare ClickFunnels Vs Leadpages, technically speaking we are not comparing apples to apples here.
ClickFunnels is designed specifically to help you create an entire sales funnel. The clue is in the name – ClickFunnels for Funnels.
Well conversely the same is true for Leadpages.
Leadpages has been designed specifically to help you capture… yep, you guessed it. Leads.
This is not the same as a full funnel as you can essentially only create a landing page and a thank you page and so Leadpages does not provide the same ‘one-stop-shop’ nature or level of feature sophistication as ClickFunnels.
That said, if you only need to capture leads for your business then Leadpages could still have merit, so lets take a look at the features Leadpages can offer.
Leadpages Features – What Can Leadpages Do?
Like ClickFunnels, Leadpages is user friendly and provides you with a drag-and-drop editor to remove the technical barrier to being able to quickly and easily create professional looking landing pages.
Here are some of the core features of Leadpages for you to be aware of:
- Drag-and-drop editor
- Mobile responsive pre-made templates
- Over 160 templates to choose from, many of which are niche specific e.g Fitness or Travel
- SEO friendly tagging capabilities
- Digital asset delivery capabilities
- API integrations to a variety of third party services (e.g. payments through Stripe)
- LeadBoxes opt-in forms
- Analytics and conversion tracking
While this is not an exhaustive selection of key features of Leadpages, it is a shorter list overall as Leadpages simply does fewer things than ClickFunnels.
After all it is designed to do one thing – help capture leads. It does not have the ability to do membership sites, share funnels and some of the more sophisticated features that ClickFunnels has to offer.
Leadpages Pricing – How Much Does Leadpages Cost?
As Leadpages does less than ClickFunnels, it is also cheaper.
Leadpages offers three different plans that can be purchased on either a month-to-month or annual basis. Obviously should you choose to purchase annually than further savings may be realized as the prices shown in the image above are based on paying annually:
- Leadpages Standard Version – $37 per month / $300 per year
- Leadpages Pro Version – $79 per month / $576 per year
- Leadpages Advanced Version – Not available monthly / $2388 per year
Apart from being cheaper than ClickFunnels, the other benefit is that Leadpages also does not cap the number of visitors that can visit your pages. Although you avoid any limitations on ClickFunnels by being on the Etison Suite that offers unlimited funnels, pages and visitors.
Leadpages Integrations – What Can Leadpages Integrate With?
Like ClickFunnels, Leadpages also integrates with a variety of third party services:
- Constant Contact
- Facebook Ads
- Google Analytics
- Google Plus
- Google Tag Manager
Leadpages – A Couple Of Things To Note
As mentioned previously, Leadpages has been designed to do one thing – collect leads – and do it exceptionally well.
It is however NOT designed to do much more than that.
So for example Leadpages is NOT designed to help you send emails to the leads you have collected. In order to do that you would have to pay for another subscription through an email marketing services such as for example GetResponse.
While you can save on the cost of the Leadpages tool itself vs ClickFunnels, you are still going to be required to take on additional cost to have a fully-fledged funnel and this is something you have to give some thought to up-front when deciding between ClickFunnels Vs Leadpages.
ClickFunnels Vs Leadpages – Communities
Another thing I’d like to call out is the difference in communities in terms of both size and engagement.
It’s fair to say that ClickFunnels has die-hard Funnelhacker fans (I should know, I’m one of them).
There is a real sense of community designed around trying to find success online that has spawned things like the 2 Comma Club Award for ClickFunnels members who have generated over one million dollars through a single funnel within ClickFunnels.
There are live events (Funnel Hacking Live is insanely cool).
And there’s a Facebook group with over 200,000 members in it.
Compare that to Leadpages Facebook group which at the time of writing has a little over 17k members and well… you start to see what I mean.
It’s just not the same.
These are some of the intangible things that in reality are invaluable things when it comes to picking your preferred software.
Knowing there is a community of like-minded entrepreneurs available to answer questions and cheer you on is actually kind of a big deal.
ClickFunnels Vs Leadpages – Affiliate Programs
Finally, I also want to point out that ClickFunnels offers a more compelling affiliate program, that if leveraged correctly, will enable you to have ClickFunnels pay for itself in perpetuity. Now isn’t that cool?
Once again it comes with its own community of affiliates, nicknamed the ClickFunnels Avengers, which at the time of writing has over 68k members.
Some quick math tells you that presently just the ClickFunnels affiliate group has 4x the number of participants than the whole of the Leadpages fan base.
That isn’t a fluke, there’s good reason for that and with ClickFunnels releasing programs such as the One Funnel Away Challenge or OFA in short, which provides those that sign up with an INSANE amount of training value for just $100 – it really is no wonder why ClickFunnels is the category king.
Conclusion – ClickFunnels Vs Leadpages – Who Wins?
If you’ve read this far then you’ve probably guessed it by now, but for me, ClickFunnels is the clear winner on just about every count.
Sure, if you ONLY want to collect some leads off a landing page then Leadpages is a very solid platform and certainly worth considering.
But let’s be honest – in the ever-changing fast paced world of internet marketing who can afford to do that anymore?
Better to remove all extraneous subscriptions and consolidate into one – ClickFunnels.
The plan you choose is up to you, but the decision is one you will not regret. ClickFunnels is after all only going from strength to strength.
Important Note: If you are a complete beginner then here’s my pro tip!
It is the quickest way, bar none, to learn online marketing, be held accountable and get a funnel live in 30 days.
Better yet it provides you with the opportunity to even potentially make money while learning and get a disproportionate return on your investment.
The Bottom line: It is some of the best training we have ever taken and really is an absolute no-brainer in terms of overall value.